User feedback enables radical transparency, agile improvement, and exponential growth. It’s difficult and unwise to disregard users’ opinions about your goods in the internet age. Although the customer isn’t always right, it’s important to understand how users are using your platform so you can make improvements. By soliciting user feedback, you also demonstrate your product’s openness and invite a constantly expanding digital mind to participate in its evolution.
Today, you only have two choices: Ignore your customers and watch your churn rate rise, or collect their feedback with help of a user feedback tool like “Korrect” and turn it into growth strategies that will take your SaaS business to the next level. If you have any remaining doubts about how crucial it is to gather user input, you might be startled to learn about the concept of the “feedback economy.”
Ways to Get Customer Feedback
The benefit of implicit user feedback is that you don’t have to rely on customers submitting reviews or suggestions for your merchandise. You can simply observe how customers use your product regularly, or you can engage in active listening by reading the comments users post on various platforms and discussion boards.
You can try the following implicit user feedback techniques:
Read the reviews on Capterra, TrustPilot, and G2
You can probably have an account on websites like Capterra or G2 if you run a SaaS company. Trustpilot, a website where users may post their favorable or unfavorable ratings, most likely also features your brand. You may learn a lot about your users by using these portals. Those reviews encourage others to buy your goods or to be critical.
Even though it may be regrettable, you may gain a lot of insight into the customer experience from these complaints.
Look at your profile on these websites and note everything you can use to improve your platform or website.
Check People’s Comments on Social Media
Sometimes, people post happy or angry comments on social media, and some will even tag your brand. For example, people often talk about their user experience on LinkedIn or Twitter.
You can also see professionals who create an entire teardown about your product. So pay attention to those posts and the comments that others leave. It is a good method to listen to what your customer says. Then you can take action by improving your product.
Observe How People Are Responding to Your Product Page on Producthunt
Launching your program on ProductHunt and reading the following comments are terrific approaches to practicing active listening. Although you are allowed to engage with those who commented, doing so is an implied method of getting user input.
Obtain a List of Frequently Asked Questions From Your Customer Success Team
Your customer success team has access to your users directly, and you can speak with them when gathering explicit user feedback. Still, you can also schedule a meeting with them to review the frequently asked questions and collect interesting data to help you improve your product.
Discuss With Your Sales Staff the Challenges They Face From Leads
Even though we’re talking about gathering user feedback—that is, feedback from customers who paid to use your product—always, it’s a good idea to listen to your leads. A feedback management system is the best option to manage and track all the reviews and feedback at a single palace. Therefore, arrange a meeting with your sales staff to review the most frequent barriers that high-quality leads have while considering buying your product.
Examine the Inquiries Made by Your Leads During Webinars
Finally, because we’re talking about leads, pay close attention to attendees’ queries during your webinars showcasing your product or service. It will offer you a general understanding of their requirements and any potential feedback they could have after using your program.