Having entrance mats helps keep the entryway to a business appearing neat, tidy, and well-kept, all of which are essential to a good first impression. It is a wonderful idea to incorporate a custom logo or the company insignia into the entrance mats of your business since this is a simple yet effective way to advertise to customers who have already stepped foot inside. The use of custom logo mats is a practical and inexpensive way to fulfill two crucial goals: increasing the safety of the facility and boosting the reach of existing marketing and advertising campaigns.
The process of creating a personalized logo mat is simple, but it does require familiarity with certain basic design principles. With little preliminary work, your company will be able to swiftly generate high-quality logo mats that are crisp, well-defined, and successful in engaging facility visitors.
Simplify The Layout First
As the complexity of the design grows, the logo mat’s usefulness will dwindle. Simplifying is essential because of these two reasons. Initial user experience will benefit greatly from designs that are kept simple. The fact that the design is going to be printed on a mat for the floor is the second piece of data that must be considered. Because visitors will be treading on the mat, they will likely only have a fleeting moment to take in any design, proclamation, or brand that may be shown there. Choosing a logo or image that isn’t too complicated and pairing it with a color combination that “pops” are two of the most crucial aspects of developing a mat that will effectively communicate information about your company.
Choose The Right Axis
You should know if you’ll be using a logo mat in a landscape (horizontal) or portrait (vertical) setting before making a purchase. Before deciding which way to place the logo on the mat, think about how it will be used in your business. If the mat is going to be laid horizontally over an entranceway, the landscape is the correct orientation to use. Select the portrait orientation instead if you plan to utilize the custom logo mat to create a vertical extension inside from a doorway. The same principle applies here; this will guarantee that the logo is always shown in a way that makes it easy to read.
Use Many Different Hues
It’s important to think about the company’s current color scheme when you make your color selection. Visitors will be more likely to recognize your company’s logo on the mat if the mat’s color scheme is consistent with your existing logo, employee uniforms, and other facility décor. In addition, you should pick a range of colors that will help your brand stand out against the top of the mat. Consider adopting a lighter backdrop color if the visual design or logo makes use of dark hues. However, if the corporate logo or design is predominantly white or a light color, a black background is recommended.
Ads On TV And In Magazines Might Serve As A Source Of Ideas
You can get creative with the design of your personalized emblem mat and not be limited to using just one slogan or an outdated company logo. Whether it’s business cards, a company website, or anything else, you may use those as a jumping-off point for designing brand-new logo mats.