The Ground Up from Instagram Influencer Marketing
It takes just three seconds to scroll through Instagram to see posts from influencers working with brands to promote products.There’s a reason.Instagram has more than 1 billion active users per month worldwide and millions of followers who are influencer-led groups. This makes it an excellent platform for influencer marketing campaigns. Ask the almost 90% of influencer marketers who believe Instagram is essential to their influencer marketing strategy. click here
How can you tap into the influencer goldmine to reap the rewards for your company? This guide will explain influencer marketing and why it is so important. We also show you how to launch profitable Instagram influencer marketing campaigns.
What is Influencer Marketing? Why is it such a goldmine for marketers?
Let’s start by discussing how influencer marketing can help businesses.For every $1 they spend on influencer marketing, businesses earn $6.50Marketing experts believe influencer marketing is effective for 80% of marketers89% of marketers believe that influencer marketing has a better ROI than other channels.These are very promising statistics. Instead of just waving these shiny statistics in front.
We have seen the influencer marketing power in action and know that it works. Let’s discuss why influencer marketing is so effective, how it has diminished in recent years, and what marketers can do for a change.Two concepts are responsible for the rise in influencer marketing’s power over the past decade: authenticity and trust.
How Much Does Influencer Marketing Cost on Instagram?
Consumers became tired of being bombarded with in-your-face advertisements, pushy sales channels, and biased content from brands. Businesses realized they had to capitalize on this trend or risk being left behind as consumers began buying recommendations from influencers instead of brand ads.
Marketers could use influencer marketing to overcome these obstacles and showcase their products to consumers without using aggressive sales tactics or bias.
Who are Influencers
Influencers are, essentially, “influential” individuals who have a loyal following.Because they are not corporations, consumers trust influencers more than brands. They don’t have to worry about the bottom line. People who are simply ordinary and have attracted loyal, engaged followers without coercion to their cause. Influencers have communities that follow them because they are interested and not because they filled out forms or clicked on ads.
It’s becoming increasingly difficult for brands to communicate with customers online. Consumers want authentic recommendations and interactions. Influencers can provide this for them.
Brands can access these loyal communities through influencer marketing for a fraction of the cost of digital advertising. Instead of worrying about targeting your ideal audience, influencer marketing allows you to directly reach people who are interested in the products you sell and are willing (and excited) to purchase what they recommend.
The tides are shifting.
Influencer marketing is a lucrative business for influencers. Influencers realized the opportunity to build a brand around their brand.This is the problem. There have been some bumps in the road for influencer marketing as consumers become more aware of how brands work with them.
However, all is not lost for influencers who have never sold their authenticity. Brands should shift their marketing strategies to work with authentic influencers who won’t sell their communities for a buck.
We will be discussing how to find authentic influencers in a later section. Although it may take some time to find them, it will be well worth it. It is essential to only work with people who love your product. Genuine influencers won’t recommend products unless they have used them or liked them. If they get a check, avoid working with influencers that will guide any development. These influencers can lose trust in their communities and dilute authenticity.
Different types of Influencers
Influencer Marketing hub has five types: mega, macro, micro, mid-tier, and nano. Although numbers can vary, influencers are generally classified based on the number of followers they have.
Different types of Influencers
This article will be about micro- and nano-influencers. Most businesses are focused on these types of influencers.
We recommend working with micro- and nano-influencers because they are less expensive. They also have the most loyal followers, which can directly impact the ROI of your campaigns.
A 50K-250K follower influencer delivers a 30% higher ROI per dollar than macro-influencers and a 20% higher ROI per dollar than influencers with more than one million.
Micro-influencers and celebrities don’t have the same trust and loyalty as micro-influencers. This is because stars and macro-influencers aren’t like ordinary people and therefore can’t relate to most of their followers. Fashion influencers with large followings might post photos that look like magazines, but the average Instagram user can’t tell.
Are you feeling dizzy?
Consumers will trust people they can relate to. This part-time Instagrammer, who has two children and manages her chaotic life, finds the time to connect with her community and show them her real-life–mistakes and all. These micro-influencers can be relatable, vulnerable, and authentic, where their power lies.
Micro-influencers are also focused on niches. Because their feed is more about a passion project, coffee-loving fitness instructors may post content on products and coffee. They will attract a similar group of coffee-loving fitness enthusiasts with a common interest. Because these niche communities feel more connected to their influencers, they are likelier than others to purchase from them.
Micro-influencer communities consider their influencers experts in niches or passions that they post about. Beauty influencers, for example, have a following of people who believe they are experts in makeup application even though they don’t have professional training. These influencers have a knack for creating creative, targeted content that resonates with their followers.
How much does Instagram Influencer Marketing cost?
While we’ve discussed why Instagram influencer marketing can be beneficial for brands before we get into how to implement successful campaigns, let us first discuss dollars and cents.
The cost of influencer marketing is as predictable as asking 100 graphic designers how much it costs to design a website.
All levels of influencers will give you different answers. Later found that when asked by influencers about their charging rates, the answer was: