Product photography is an indispensable part of your ecommerce business. Product images aim to give the customers an overview of an item that’s being offered on an online product. It helps consumers learn about the product’s uses, colours, features, sizes, money’s worth, etc.
Consumers who visit your website are more likely to browse through the product’s images and your page- especially when the images of products sold are clear and of high quality. People nowadays are willing to view the product from different angles before clicking on the buy now button.
So, the overall appearance of your images can influence a consumer’s purchase decision to a large extent. When consumers go for a shopping spree offline, they have the privilege to feel and examine the product in real.
However, when consumers decide to buy a product online, all they can do is take a close look at the products on the digital screens. So, there are a few things all ecommerce sellers must consider as a part of their product photography.
To get started, it is recommendable to capture product photographs against a transparent, white, or plain background. Display your products against the same background to maintain consistency.
The types of tools you use to capture your product’s image can have a direct impact on your sales. Some of the basic tools required to capture a good image are a sturdy tripod, a good camera, quality lights, and so on.
Focus on the context of the product (i.e. the surroundings in which a product will be used)., especially when size is involved. For example, if you’re selling a dress, you can portray models wearing the dress.
Below, you can mention the model’s height and overall body size. It will help buyers to get an overall estimated size of the product and decide whether it’s the best fit for them or not. Similarly, when you’re selling a bed sheet, you can display it on a bed by stretching it.
It will help the buyers estimate the best fit for their bed. The way you present your product can have a direct impact on your sales policy. For example, when the product looks clean and neat, buyers are more likely to go for it.
Highlight different angles of your product. Consumers in today’s ecommerce driven era are more willing to examine the product from different angles. It helps to obtain each and every detail of the product. Product images are the best way to foster communication with your online buyers.
Once you successfully capture the best product photographs with high resolution, clarity, and high quality, you can go for photo editing. Before uploading a picture on your website or other ecommerce platforms, it’s essential to add a final touch to them.
Ecommerce photo editing tasks focus on removing extra lines, blemishes, light adjustments or rectifying any errors found in the product image. There are several ecommerce photo editing tools to ease your tasks. You can also take the help of an expert.