It could be that you are interested to develop a quality corporate video within a modest budget to promote your business? There are some essential elements that you need to know about to create an effective & result-oriented corporate video. It should enhance your company’s image.
What makes a corporate video?
Corporate videos are generally created by a corporate film maker to promote an organization or business. They can serve different purposes like:
- Investor presentations
- Instructional, training & safety videos created for employees
- Customer & client testimonial videos
- New service or product demonstrations
- Business event summaries
- Activity event or event summaries
- Company leader interview
- Live webcasting
Elements to consider to select the best corporate video maker
Getting to know a few elements can help prevent creating poor, costly, ineffective corporate videos.
- Have a purpose: There are created different corporate videos to pursue different objectives. A few help gain new customers while the others recruit new employees. A few may promote or sell new services/products while others may be general with the objective to enhance brand awareness. Based on your specific purpose, come up with a viable plan. Define and narrow down your audience. It is unrealistic to try appealing everyone. Hence, customize the videos to mach perfectly your targeted audience.
- Develop brand awareness: Whatever be the reason to distribute your corporate video, the message should include your company brand. Do include why, when, where, what and who in your videos. Promote your company’s greatest achievements, assets and brand design like logos, colour schemes, jingles, products and mascots. This way, anyone viewing such videos will recognize it easily. Such videos will also make your business unique.
- Combine powerful visual & audio elements: According to researches conducted, people in general are found to remember approximately 30% of what they view and just 20% of things heard. But when both visual & audio is included, their remembrance power becomes 70%. Hence, your corporate video is to provide a powerful visual storytelling experience. Hiring the best production houses in delhi will allow you to spice up even a ’boring’ investor presentation. An otherwise plain corporate video can be transformed into a high level video by including several aspects. It includes music, background imagery, colour schemes and animations. It will also engage viewers for a long time.
- Appeal to emotions: Purchase decisions are mostly emotion-based. Corporate videos mostly recite benefits, features, figures and facts. Anything boring and analytical will only deter audiences. It is important to create videos that connect your employees, new recruits, potential customers on emotional level. This will enable them to stay tuned to your videos until the end.
The experienced production house is sure to help things to turn in your company’s favour. It will ensure enhance valuable leads & conversions.