Sunday, October 2

Why Hire an SEO and Google Ads Agency?

There are many reasons why you might want to consider hiring an SEO and Google Ads agency. Some of these reasons include the cost per click, the ROI, and quality of the ads. A good SEO and Ads agency can help you find the right balance between these factors and ultimately improve your site’s visibility.

Cost per click

Cost per click, or CPC, is a measure of how much you pay per click. This number depends on your products and services. If you are selling a $15 e-commerce item, then the CPC would be much lower than if you were selling a $5,000 service. In general, however, the cost per click in Google Ads is around $2.32.

There are several advantages to using a Google Ads agency. One of them is that they offer detailed analytics. This allows you to compare organic and PPC performance. Moreover, you can pause and stop your Google Ads campaign without any penalty. Moreover, you don’t have to sign a contract or commit to a long-term term with a PPC agency.

Hourly rate

While choosing an SEO agency, it’s important to keep in mind that the hourly rate will vary. This can depend on what services you need, whether you want a one-time project or monthly services. A one-time project can be less expensive than monthly services, but this option is not ideal for every business.

A Google Ads agency will typically charge between 15 percent and 25% of the total ad budget. The larger the budget, the more work it will require, but a larger budget can bring in a higher number of leads. However, keep in mind that even if a Google Ads agency charges a flat hourly rate, there’s no absolute proof that the ads will generate leads.

Quality of ad

When you use a Google Ads Agency, you need to make sure that your ads are relevant to your audience. This is crucial to achieving a high quality score. It also helps to have the correct structure for your ad campaign. A good structure means using keywords that are tightly related to each other. This will make your ad content and landing page relevant to your audience, thus increasing your quality score and your expected clickthrough rate.

The Google Ads Quality Score is a number assigned by the search engine that reflects the relevance and quality of your ad. This number affects your ad’s position on the search results page, as well as your cost per click. It’s like a credit score, but for Google Ads.

ROI

ROI of SEO and Google Ads agency services is often measurable based on your website’s organic ranking on Google. When your site ranks high on Google, your website gets more traffic and leads. Ultimately, this means more sales and conversions. However, it is important to remember that ROI is not just about increased traffic – it’s about higher quality traffic. SEO agencies know how to create comprehensive SEO strategies that target the right keywords and reach the right audience.

Your ROI should include a conversion rate, which indicates whether the user who clicked on the ad performed the desired action. Conversion rate is usually expressed as a percentage, and the higher the number, the more successful the campaign is. You can easily set up conversion tracking in the Google AdWords dashboard.

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